Did You Know these Last-Minute Tips for End-of-Year Fundraising with GivingDNA?
As you make your final push toward year-end goals, here are a few quick ways GivingDNA can help you prioritize, personalize, and maximize your outreach.
1. Spot Donors Who May Be Slipping
Use the Donor Health Chart to identify donors who have recently downgraded their giving. These donors already believe in your mission and may just need some thoughtful stewardship. Reach out to re-engage, thank them meaningfully, and invite them to give another gift before year-end.
2. Activate Your Social Media Supporters
Your most socially active supporters are often your strongest advocates. With the Social Media Chart, you can quickly find donors who are highly engaged online. Ask them to amplify your year-end messages or support a peer-to-peer fundraiser to extend your reach when time is short.
3. Prioritize the New Donors Who Matter Most
New donors are important, but it isn’t always possible to personally connect with all of them before December 31. Use the GivingDNA Opportunity Alert to surface newly acquired donors with high potential. Since that second gift is one of the strongest predictors of long-term retention, a quick, personalized outreach can make a major impact.
These are just a few of the ways GivingDNA can help your team stay strategic and efficient during the busiest fundraising weeks of the year. If you’d like help putting these ideas into action, or want to explore more tips, reach out to your Client Success Manager today or contact support@givingdna.com.