Did you know GivingDNA can help you find targeted warm leads?

Did you know GivingDNA can help you find targeted warm leads? 

We’re going Back to the Basics! Over the next few months, we’ll explore the Opportunity Alerts on your GivingDNA homepage and create targeted lists for your organization. 

Next up: The Philanthropic Non-Donor Opportunity Alert.

This opportunity alert is a list of constituents with no giving history to your organization but who show philanthropic tendencies. Instead of casting a wide net, use GivingDNA to help you take a targeted approach to donor acquisition.

• Match Outreach to Communication Preferences –Identify individuals who prefer the channel you’re using (e.g., direct mail, email) to increase response rates.
• Filter by Philanthropic Affinity – Focus on people who support causes similar to your mission—or those that align with the theme of your campaign.
• Refine by Location – Narrow your list to individuals in a specific geographic area if your campaign is regionally focused.
• Consider General Political Alignment – If your outreach leans toward values associated with a particular viewpoint or issue set, GivingDNA can help you find individuals more likely to be receptive—while keeping your messaging inclusive and mission-focused.

With GivingDNA insights, you can acquire more donors while maximizing ROI. Curious about additional segmentation? We can always add more filters tailored to your campaign goals, messaging, or budget.

Stay tuned for more in our Back to Basics series!

If you have any questions, reach out to your success manager today or contact us at support@givingdna.com.