Did you know that GivingDNA can help you identify donors who have downgraded their giving?

Did you know that GivingDNA can identify donors who have downgraded their giving? 

GivingDNA can not only identify donors who have downgraded their contributions this year but also help you prioritize these donors. As December approaches, with its holiday spirit and year-end tax benefits, these insights are crucial for maximizing your fundraising efforts.

Why December Fundraising Matters

1. Holiday Giving: Donors are more inclined to give during the holiday season.
2. Tax Benefits: Many donors are driven to give by December 31 to take advantage of tax deductions.

How GivingDNA Helps

1. Identify Downgraded Donors: GivingDNA helps you pinpoint donors who have reduced their giving this year, making them key targets for your year-end appeals.
2. Prioritize by Giving History: You can prioritize outreach based on past giving amounts, focusing on donors who have historically contributed more.
3. Tailor Outreach: GivingDNA can identify donors who prefer personal contact, such as a phone call. This is especially useful if you have volunteers available to help during the holidays.

By leveraging GivingDNA to identify and prioritize downgraded donors, you can maximize the generosity and tax benefits associated with year-end giving, ensuring a successful December fundraising campaign and stronger donor relationships heading into the new year.

Watch this video below to see how you can find the Donor Health Downgrades and increase year-end giving this December. 

If you're interested in learning more, reach out to your success manager today or contact us at support@givingdna.com.