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GivingDNA Did You Know

GivingDNA identifies your donors by how they've given year over year.

October 25, 2022

Did you know that GivingDNA's Donor Health tool makes it super easy to identify and segment your donors by how they have been giving to you year over year.

As you know, donors are not all the same and shouldn't be treated the same by your organization. The GivingDNA team often talks about using the insights in GivingDNA to help you craft targeted communications based on who your donors are and what they care about most. As shown in our success stories it works time and time again.

We also want you to know about the Donor Health tool, which can help you visualize and segment your donors, based on how they've given to your organization year over year. This is important, because just like the insights GivingDNA can tell you about your donors, understanding if they've given more, less or not at all should shape how you communicate with them. The platform breaks your donors out into five distinct groups:

  • Upgrade
  • Downgrade
  • Same
  • Loss
  • New
We understand that as a fundraiser, you'll likely want to speak to a donor that has upgraded this year differently than one that has given less than the year prior. We also understand that historically it's been difficult for organizations to get this type of information on their donors, so GivingDNA does it for you. All you need to do is save and export the segment. Take a look at this short video to see how you can begin doing the same today.


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