Did you know that GivingDNA can help you identify which of your peer-to-peer donors have a true affinity for your mission and also respond to mail and email?
If your organization is like most, you probably have peer-to-peer campaigns going on throughout the year. You might even have a Movember campaign going on right now. There are a number of benefits to executing peer-to-peer campaigns and they're fun for your organization and the participants.
They don't come without their challenges though. In my opinion the biggest challenge is figuring out which of your new donors acquired in a peer-to-peer campaign really care about your mission and should added to your CRM as well as communicated with through your direct response program. It costs money to add records to your CRM as well as sending mail. Many nonprofits I work with don't add these people to their CRM or send them mail for these reasons.
However, with GivingDNA you can easily determine which of your newly acquired peer-to-peer donors have an affinity for your mission and a preference to communicate through mail and email. Take a look at this short video to see how you can begin doing the same today.
