Did you know that GivingDNA can help you personalize your communications more than ever before? For years now fundraisers have seen the positive outcomes when personalizing mail and digital appeals, and GivingDNA takes personalization to the next level.
Personalization works. Whether you're addressing your donors by their name or referencing their last gift amount, that small touch showing you know them often leads to increased response rates and larger average gift sizes.
And with GivingDNA there is so much more possibility to effectively personalize your appeals, because you now know more about your donors than ever have before. You can tailor your communications based on donor demographics, giving affinities, channel preferences and more! Take a look at this short video to see how.