---
title: The Prospect Identification tool helps find any type of prospect
description: Prospecting, Donor prospects, fundraising, donor upgrade, major gifts
image: https://didyouknow.givingdna.com/hubfs/Screen%20Shot%202022-08-15%20at%201.05.51%20PM.png
---

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# The Prospect Identification tool helps find any type of prospect

### August 23, 2022

![](https://didyouknow.givingdna.com/hubfs/Screen%20Shot%202022-08-15%20at%201.05.51%20PM.png)

Did you know about GivingDNA's Prospect Identification tool? This tool is super flexible, allowing you to easily find a variety of prospects that could support all levels of your fundraising programs.

Whether you want to find major gift prospects or uncover the best non-donors on your file to solicit, you can select the criteria that will help you do that by blending GivingDNA insights with your own donor and gift data uploaded onto the platform.

And what's more, you can create multiple sets of criteria for your prospecting, so you don't miss a single person that could help you with your initiative.

Take a look at this short video to learn more about GivingDNA's Prospect Identification tool.

 

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