---
title: Did you know that GivingDNA helps you target the best lapsed donors?
description: GivingDNA is loaded with meaningful donor insights. This information can not only be used within the platform, but you can export some of this info to be loaded onto your CRM.
image: https://didyouknow.givingdna.com/hubfs/Screenshot%202025-03-20%20at%2011.17.12%20AM.png
---

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# Did you know that GivingDNA helps you target the best lapsed donors?

### March 27, 2025

![](https://didyouknow.givingdna.com/hubfs/Screenshot%202025-03-20%20at%2011.17.12%20AM.png)

Did you know that GivingDNA helps you target the best lapsed donors? 

We’re going **Back to the Basics!** Over the next few months, we’ll explore the **Opportunity Alerts** on your GivingDNA homepage and create targeted lists for your organization. 

First up: **Best Lapsed Donors.**

Reactivating lapsed donors is one of the most **cost-effective** ways to boost fundraising revenue. But not all lapsed donors are the same—some are far more likely to give again than others. With GivingDNA, you can quickly identify **which lapsed donors are most likely to re-engage** and prioritize them in your outreach.

**How to Use This List Effectively:**

- **Find Lapsed Donors Still Giving Elsewhere **– Just because they’ve stopped giving to you doesn’t mean they’ve stopped giving altogether. GivingDNA helps you find those still supporting other nonprofits so you can re-engage them with the right message.
- **Channel Preference – Meet Donors Where They Prefer to Give** – Some donors respond better to direct mail, while others prefer digital outreach. GivingDNA helps you identify the right channel for each donor, ensuring your message reaches them in the most effective (and economical) way.

With **GivingDNA insights**, you can take a strategic, data-driven approach to **winning back lapsed donors** and increasing fundraising revenue. 

Stay tuned for more in our Back to Basics series! 

If you have any questions, reach out to your success manager today or contact us at [support@givingdna.com.](mailto:support@givingdna.com)

 

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