Did you know that GivingDNA helps you target the best lapsed donors?

Did you know that GivingDNA helps you target the best lapsed donors? 

We’re going Back to the Basics! Over the next few months, we’ll explore the Opportunity Alerts on your GivingDNA homepage and create targeted lists for your organization. 

First up: Best Lapsed Donors.

Reactivating lapsed donors is one of the most cost-effective ways to boost fundraising revenue. But not all lapsed donors are the same—some are far more likely to give again than others. With GivingDNA, you can quickly identify which lapsed donors are most likely to re-engage and prioritize them in your outreach.

• Find Lapsed Donors Still Giving Elsewhere – Just because they’ve stopped giving to you doesn’t mean they’ve stopped giving altogether. GivingDNA helps you find those still supporting other nonprofits so you can re-engage them with the right message.
• Channel Preference – Meet Donors Where They Prefer to Give – Some donors respond better to direct mail, while others prefer digital outreach. GivingDNA helps you identify the right channel for each donor, ensuring your message reaches them in the most effective (and economical) way.

With GivingDNA insights, you can take a strategic, data-driven approach to winning back lapsed donors and increasing fundraising revenue. 

Stay tuned for more in our Back to Basics series! 

If you have any questions, reach out to your success manager today or contact us at support@givingdna.com.