Did you know GivingDNA can help you retain first time donors?
We’re in month 4 of our 5-part Back to Basics series! Each month, we’ve been exploring the Opportunity Alerts on your GivingDNA homepage to help you build smarter lists and uncover hidden opportunities in your file.
This month’s focus: New Donors
GivingDNA automatically creates a list of donors who are new to your organization during the current fiscal year—from the first day of your fiscal calendar through today. When the fiscal year ends, the list resets and starts fresh.
Why is this helpful?
GivingDNA can help you prioritize your new donor list using key insights like first gift size, donor wealth indicators, communication preferences, and the specific campaign or appeal they supported. These insights allow you to better manage your outreach, personalize your engagement, and set up new donors to become long-term supporters.
💡 Ways to engage new donors effectively:
✅ Send a warm and personalized thank-you – First impressions matter. Recognize their gift quickly and authentically.
✅ Include them in a welcome series – Use the opportunity to introduce your mission, programs, and impact in a thoughtful and engaging way.
✅ Share donor stories and impact updates – Show them how their support is making a difference.
✅ Ask for feedback or preferences – Learn why they gave and how they prefer to stay involved.
✅ Make a second ask when appropriate – Don’t wait too long to invite them to give again—retention starts with a meaningful second gift.
With GivingDNA insights, you can build a stronger new donor pipeline and lay the groundwork for meaningful relationships with your donors.
If you have any questions, reach out to your success manager today or contact us at support@givingdna.com.
